Travelling Trends in 2023

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The year 2022 was a blast! It got us back through time, where COVID-19 was just a bunch of letters and a two-digit number making no sense at all. Although the pandemic is still here with us, we hope that in 2023, the trend of pre-covid travelling will be even more present and that the coronavirus will start to feel just like a distant memory.
One of the most popular topics at the start of the new year is always travelling. The truth is that is difficult to predict specific trends in travelling for 2023 as it depends on various factors such as the ongoing COVID-19 pandemic, further government restrictions in various countries, and economic conditions in the European and global markets. However, it is likely that health and safety measures, such as temperature checks, mask-wearing, and social distancing, will continue to be implemented, as of now, only in airports, planes and hospitals. The interest in outdoor and nature-based activities will continue to increase. 
Our goal with this article is to help you plan your perfect vacation while trying to lean you to choose Montenegro as your destination in 2023! :)
In recent years, there have been several notable trends in travel. Some of them will continue to be present in 2023 too.  


More and more people choose to take trips alone for personal growth and self-discovery. This trend is not new but will continue to grow in 2023. Montenegro is an ideal destination for solo travelling, not only because it's very safe, but mainly because you can find many different things to do in just one day. You can go for a hike in the mountains in the morning and then sunbathe at the beach in the afternoon - and it's possible indeed! For more information about what can you do while travelling in Montenegro alone, you can always check out our article at the following link.  


Another trend is the rise of experiential travel, where people are looking for unique and authentic experiences rather than just visiting tourist hotspots. Something authentic is becoming more and more valuable, so travel experiences will be the focus for many in 2023. 
If you want to connect with Montenegro as a destination, we recommend you visit the old households in the rural areas and see how old Montenegrins lived in the beautiful terrains shaped by stunning relief. There you can taste various types of Montenegrin food which will get you enough energy to explore every bit of our fairytale-like country! 



Sustainable travel initiatives will continue to be popular in 2023, as more travellers look to reduce their carbon footprint. We expect to see a rise in eco-tourism and eco-friendly travel options. Health and wellness travel follow as people are looking to incorporate wellness activities into their travel plans, such as yoga, meditation, and spa treatments. 

With everything said above, our recommendation in Montenegro is FitCamp Montenegro. The idea of FitCamp's development is self-sustainability in the ecological country of Montenegro. The founders of FitCamp crave to live a life according to nature so not only that you’ll be able to enjoy while discovering one of the top destinations of the Mediterranean and collect the expected memories from a journey but, you will also improve your lifestyle vision and get back home happier.




Combining business and leisure travel to make the most of your business trips has become a new reality for frequent business travellers. Adding a few extra days for sightseeing and relaxation, or incorporating these in between the working schedule, helps to relax and rewind.
So, if you see a potential business opportunity in Montenegro, then “bleisure” yourself out and enjoy your extended stay!


After three long years with restrictions, road trips are coming back to their former glory! The Western Balkans are becoming a really popular destination for road trips, thanks to the intact nature, scenic roads and attractive travelling offer. 
We could say thanks to Game of Thrones too, as the King’s Landing is just outside our border, in the close-by Dubrovnik, Croatia.



Volunteering while travelling is gaining popularity as people seek to give back to the communities they visit. You can find places in Montenegro that suit you the best on popular volunteering websites such as WorldPackers or WorkAway.



Technology will continue to be at the forefront of the travel industry in 2023, with more and more travel companies offering tech-savvy solutions. From virtual reality experiences to AI-powered travel advice, you can expect to see more tech-based travel offerings. 
Montenegro is not the most suitable choice for technology travelling, but there are some highlights like the SparkMe conference, where you can see some of the world’s leading technology and speakers every year.



Intercultural learning will be embraced by many travellers in 2023. With more people travelling, there will be greater demand for cultural exchanges and meaningful intercultural experiences.


What are your plans for travelling in 2023?