Thursday 23 May to Fri May 24th 2024
Montenegro Hotel Rajska Dolina, Milosa Crnjanskog 2 Jahorina

PROACTIVE 2024, a regional conference on public relations, business and communications is scheduled for May 23 and 24, 2024 in Jahorina, at the Rajska Dolina Hotel.

Who is responsible for the crisis, and who pays the price of the crisis of confidence? What is the role of communications and communicators in current social changes and trends worldwide? What can we expect in the 2024 election campaigns? How do events in the world and economic trends affect messages and narratives in campaigns? Is sustainability just another overused fancy word? Does money talk: about financial literacy, financial responsibility and ESG in the financial sector? Finally, let's address the role of communications in employer branding.
This, of course, does not end the list of topics. Experts from the region who have shown with actions, not words, that we can make smarter choices and make wiser decisions in the community's interest will participate in the conference. 'Acta, non verba' is also this year's slogan of the conference.


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